What can Complete Test’s Competitive Analysis do for you?
by Complete Test, INC.

     This is a service for companies that sell test instruments and/or test and measurement software. We’re engineers and, potentially, your customer. We use that orientation to provide you with a competitive analysis that we’d use in buying and using your products or those of a competitor. We identify your competition, evaluate their strengths and weaknesses and provide an in-depth look at their products and services. We can help you find opportunities and plan to counter threats to your current and proposed products, services and business.

How is Complete Test’s competitive intelligence different from competitive analysis?

          Competitive intelligence uses “open source” information sources plus ethical interviews to find out information about your competitive environment and specific competitors. It allows you to not only know what your competition is doing, but to anticipate what they may do. Although CI is most often used to support marketing decisions, it can also help you:

• Identify competitor suppliers
• Approximate competitor cost structures
• Profile the competition
• Plan for probable technology changes
• Plan for changes introduced by the competitor
• Develop possible competitive scenarios

          Best of all, Complete Test develops reports and analysis that you can use in making effective decisions, not just reams of MBA-speak.